The Stable
Since The Stable have been firmly rooted in the West Country from day one, we looked at their birthplace as a form of inspiration. What particularly stood out was the Great Western Railway (GWR) and their luggage tags from the early 1900s. These little treasures feature some beautiful typography that’s still is as impactful today as when it was over 100 years ago.
As well as the GWR, what inspired our choice of colours was down to our country as a whole. In the early days of international motor racing, every country had to choose a colour for their cars. Red, white and blue had all been chosen. So, 1903 was the birth of British Racing Green. It has been become iconic and felt it fit perfectly for The Stable. It’s warm, welcoming, and familiar. So, alongside some other hues that really bring it to life, and the nod to our countries heritage, this colour palette became our choice for the new brand identity moving forward.
The result was a fresh new identity, including a redesigned logo, brand guidelines, and a suite of graphic elements and assets.
Beyond visuals, we worked on refining The Stable’s tone of voice, crafting a mission statement and rewriting key messaging to ensure consistency across all marketing channels. What we felt could really set The Stable apart from their competitors, is the way they talk.
Proudly from the South West, The Stable used to come across as a mix between sounding slightly unapologetic yet incredibly-polite and warm, all with a slight West Country twang. Picture that. Interesting, we know. We loved this and thought moving forward, let’s own that once again. So, with a bit of bravery here and there, and an ‘ansum or two just for good measure, we looked to bring the loud n proud brashness of the people’s fuzzy yet friendly pizza and cider house back front n centre. Proper job.
With the new brand foundations in place, we moved on to collateral design—developing POS materials such as menus, posters, and A-boards, as well as designing uniforms and way finding elements. A key part of the rebrand was the design of their website, to reflect The Stable’s refreshed identity and improve user experience.
Our work extended into the physical space, playing a key role in shaping the design of their new Padstow restaurant, which opened in February 2025. The success of the rebrand has since led to an ongoing partnership, with us now managing The Stable’s social media and capturing content to bring their brand to life across digital platforms.
