At Meor, we’ve worked with Hub St.Ives since they established their first eatery, located on the St.Ives harbour front, in 2003. As their business and success grew so did our involvement, leading to our managing and delivering their complete re-branding in 2012. Since then we’ve been serving the Hub’s monumental appetite for design, providing them with a wide range of skills and services that have helped shape the Hub St Ives and Hubbox into the legendary Cornish brand it is today.
We’ve just worked with them to squeeze in a new summer menu; offering their award-winning burgers, free-range pork hotdogs and now adding things like Soft-Shell Crab or Cornish Haddock in a bun. The redesign of this menu sees a fresh take on the Hubs much loved past design heritage, yet sporting a contemporary, fun, and bold colour palette, but still being easy to appreciate and navigate. To check out the new menu online click here!
The menu is set in black and mustard gold and incorporates design touches such as hand lettering and typography, as well as featuring the instantly recognisable illustrations of the incredibly talented David Shillinglaw. These Illustrations have been applied across the entire brand’s menu designs, including the main food and drinks menus, breakfast menus, and exclusive to the Hub St. Ives, a ‘Hub tubs’ desserts menu.
In a menu that celebrates the incredible taste of the South West, this redesign also contains a location map of all of the Hubbox’s suppliers, proudly championed as they make the leap across the Tamar and fly the flag for Cornwall’s rich source of amazing and varied produce such as Origin Coffee, Baker Tom and Harbour Brewing Co.
As an influential and expanding brand that we at Meor Design have been proud to be an intrinsic part of from the very beginning, we’re thrilled to continue to work closely with Hub St.Ives and Hubbox to continue to support and develop the brand. It’s very rewarding and exciting to seeing a such a great Cornish based brand expand across the South West and for us to be a part of that journey.
They’re currently in St Ives, Truro, Pentewan Sands, Plymouth, Exeter, Bristol, and Taunton.
Make sure you track down your local Hubbox this summer!