See Cornwall from St Ives
St Ives Business Improvement District set us with the challenge of creating a unique brand to form a platform for the marketing and PR of the town. We proposed three routes to the BID members for the logotype. The idea developed was inspired by the artistic nature of St Ives, an identity adaptable to a wide range of uses for businesses to implement into collateral materials. The colour palette produced was set to separate and emphasise the appeal of St Ives out of season.