Cornish Bakehouse

Handcrafting great quality food

Cornish Bakehouse is an award-winning chain of pasty shops with a 30-year trading history, which started in St Ives in 1983. We were asked to re-brand them with a view to positioning them on the high street with an everyday offering for lunches and snacks. We redefined their unique selling point, bravely suggesting they dropped the word pasty from the signage. We felt this would help customers understand there was a lot more to offer, push the emphasis on Cornish produce and good providence.


  • Branding
  • Collateral design
  • Interior design
  • Signage
  • Strategy